How to create a compelling landing page

02/24/2014 | Small Business Trends

Business landing pages should provide customers with enough information to keep them interested without overwhelming them with too much extraneous content. To create an effective landing page, you'll need to pay careful attention to its layout, written content and visuals, according to an infographic from PPC Hero. "So your business should have a clearly outlined goal for its landing page and you should always keep that goal in mind when building it," Annie Pilon writes.

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