How to create an effective B2B mobile app

02/24/2014 | Chief Marketer

Business-to-business mobile applications should be interactive, available offline and incrementally updated with innovative improvements, Gavin Finn writes. He adds analytics and tracking should focus not just on the number of downloads but how users are interacting with the program. "The greatest misconception of app development is that once the software is built, the development ends. In fact, the opposite is true," StoryDesk CEO Jordan Stopler says.

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