How to improve sequential marketing by making it flow

02/24/2014 | CMO.com

Flow advertising is sequential marketing "on steroids," writes Chango executive Ben Plomion. The technique picks up on consumer signals across devices to adjust ad sequences and deliver more relevant messages. "This will be the most exciting development this year, and it will provide a tremendous opportunity to reach consumers with ads that make the most of the devices they're using," Plomion writes.

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