How to manage influencer relationships that become friendships

02/24/2014 | Marketo

Marketers that foster influencer relationships often end up calling these influencers friends, which creates the potential to overstep, D.J. Waldow writes. To prevent crossing the line, marketers should directly ask if they're requesting too much and pull back if users say so. The goal is to "preserve the human side of our business relationships, without crossing the line," Waldow writes.

View Full Article in:

Marketo

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA