How to manage influencer relationships that become friendships

02/24/2014 | Marketo

Marketers that foster influencer relationships often end up calling these influencers friends, which creates the potential to overstep, D.J. Waldow writes. To prevent crossing the line, marketers should directly ask if they're requesting too much and pull back if users say so. The goal is to "preserve the human side of our business relationships, without crossing the line," Waldow writes.

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