Marketers fish where the fish are with video

02/24/2014 | PharmExec.com

Viewership of online videos continues to rise, making the medium an increasingly attractive marketing channel, Peter Houston writes. A single video plays well on multiple platforms, and videos are turning up more frequently in search results. Short-form video platforms ease video creation and sharing, and animation presents a cost-effective alternative, writes Houston.

View Full Article in:

PharmExec.com

Published in Brief: