Mobile focus of Keds campaign helps it reach young women

02/24/2014 | Mobile Marketer

Keds is concentrating on mobile with its broader campaign to help girls and women build self-esteem. The brand is offering video, photos, m-commerce and social media links on a microsite for its Million Brave Acts initiative. The website includes articles and content designed to boost self-esteem, including tutorials and videos that can be shared across social media platforms.

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