Oracle to purchase data-management firm BlueKai

02/24/2014 | Reuters · Business Insider · PCWorld

Oracle on Monday announced it will purchase BlueKai, a startup that manages consumer data and allows marketers to run targeted online and offline campaigns. The deal, reported to be worth around $400 million, adds to Oracle's marketing-tech haul, which includes acquisitions of Responsys in 2013 and Eloqua in 2012.

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