P&G finds winning mobile and social formula

02/24/2014 | Mobile Marketer

Procter & Gamble's mobile and social strategy has helped the brand effectively join real-time conversations in an authentic manner that appeals to consumers' emotions and encourages social sharing, writes Chantal Tode. And the effort has paid off, with P&G gaining the highest percentage of positive mentions among Winter Olympics sponsors for its hashtags related to the Games, according to Engagor.

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