Realizing the value of information snippets

02/24/2014 | McKinsey Quarterly (free registration)

"Weak signals" -- bits of information collected mainly through social media -- can have real value for an organization, according to this article. In order to get the most out of the signals, it's important to involve senior executives, develop employees' ability to "listen" for them and get the resulting insights to the right departments. Also, gathering signals from visual sources is a difficult but worthwhile pursuit.

View Full Article in:

McKinsey Quarterly (free registration)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY