Chief marketing officers, having seen their role expand to include more business-strategy responsibilities, are increasingly looking to move up in the C-suite, according to a study from Forrester and Heidrick & Struggles. "[Marketers] have a strategic view of the business and where it needs to go. They're being looked at and leaned on by CEOs and, in some cases, corporate boards. What that, in turn, creates for CMOs is the need to increase general business and leadership skills," said Forrester analyst and study author Sheryl Pattek.
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