Saks Fifth Avenue uses Vine videos for beauty demos

02/24/2014 | Luxury Daily

Saks Fifth Avenue is condensing in-store beauty tutorials into six-second Vine snippets for a #SaksIn6 campaign designed to appeal to on-the-go consumers. The video series launched last week with posts on Twitter, Facebook and Instagram and will include snippets on beauty products such as mascara, facial cream and perfume.

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