Sinatra-branded Jack Daniel's line to get national push

The Sinatra Select line of Jack Daniel's whiskey, named after noted Jack fan Frank Sinatra, is getting a national push this summer. Arnold Worldwide has created a 30-second ad that will run in limited markets prior to wider rollout in June. The relationship between Sinatra and Jack Daniel's "has a deep backstory" and "goes well beyond some of the other paid endorsements that we see now," said Eric Doninger, global marketing creative director for Jack Daniel's brands.

View Full Article in:

Advertising Age (free access for SmartBrief readers)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY