The Sinatra Select line of Jack Daniel's whiskey, named after noted Jack fan Frank Sinatra, is getting a national push this summer. Arnold Worldwide has created a 30-second ad that will run in limited markets prior to wider rollout in June. The relationship between Sinatra and Jack Daniel's "has a deep backstory" and "goes well beyond some of the other paid endorsements that we see now," said Eric Doninger, global marketing creative director for Jack Daniel's brands.
Sinatra-branded Jack Daniel's line to get national push
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