Taco Bell to launch breakfast menu nationally next month

Taco Bell is bringing breakfast foods to all of its 5,500 locations on March 27, the company's largest-ever menu expansion, backed by a TV, in-store, print, radio and point-of-purchase campaign from Interpublic's Deutsch. Digital and social will be handled by DigitasLBi, with teasers starting this week -- the buzzworthy Waffle Taco is likely to be a focus. "We want to create something that isn't round and requires a bun. ... I think the consumer wants more and we can give them more," said Taco Bell President Brian Niccol.

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