TV programs add viewers via online WOMM

02/24/2014 | Pittsburgh Post-Gazette

While online chatter still represents a small portion of total conversation about television programming, many shows have been able to boost awareness through such word-of-mouth marketing, network executives say. Syfy's "Sharknado" increased viewership from 1.4 million people during the premiere to 2.1 million for the third airing partly because of social buzz for the cheesy movie.

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Pittsburgh Post-Gazette

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