Studies: Pop-ups can hurt advertisers' reputations

02/25/2004 | Silicon.com (U.K.)

Two new research reports indicate many advertisers still believe in the power of pop-up ads, while a growing number of Web users find them annoying to the point where they might actually damage the advertiser's business. A Forrester study showed 64% of Web users found this particular ad format irritating, while a report from Bunnyfoot Universality concluded that 60% of users mistrust any company that uses, or even hosts, pop-ups.

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Silicon.com (U.K.)

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