Eddie Bauer goes masculine on the comeback trail

02/25/2008 | American City Business Journals

During the 10 years that Eddie Bauer was owned by direct marketing company Spiegel, the apparel chain saw its sales drop and its outdoorsy image muddied with the addition of more dress shirts and women's apparel. Now CEO Neil Fiske has signaled his intention to turn things around by cutting costs and outlining plans to revamp the brand by bringing back its rugged image with a modern twist.

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