Havas to handle traditional, digital media for Spanish Tourism Board

02/25/2009 | Adweek

Havas' MPG and sibling digital agency Media Contacts have won the Spanish Tourism Board's estimated $55 million global media business, following a review. WPP Group's Mediaedge:cia, the incumbent on the traditional media portion of the account, also participated in the review, as did Aegis Group's Carat; Media Contacts was the incumbent on the digital portion of the business.

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