Broad range of advertisers target eco-moms

02/25/2010 | ClickZ

An increasing number of marketers are interested in reaching environmentally conscious moms, who have already been targeted by online ad networks. These women are 22% more likely to consider buying green products and 40% more likely to tell others about such a product, according to Resonate Networks. "Agencies with CPG brand clients or moms as a primary target, their clients are asking them about how to reach green moms," said Wendy Goldman Scherer of The Social Studies Group.

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Administrative Management Specialist
Smithsonian Institute
Washington, DC