Research from the CMO Council that tracked seasonal promotions in a campaign for Best Western attracted more customers and those customers spent more money, according to council board member Sandra Zoratti.
Published in Brief:
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals