Aging-in-place is the marketing trend to watch

02/25/2013

As members of the baby boom generation reach and pass retirement, the U.S. is seeing a dramatic shift of economic and social ideas. There is a near universal desire by today's seniors and baby boomers nearing retirement to age-in-place; that is, to stay in one's own home and community safely, independently and comfortably -- regardless of age. Read more.