Company's algorithm helps women find the perfect bra

02/25/2013 | New York Times (tiered subscription model), The

After a particular disheartening experience trying to find a comfortable bra, Michelle Lam was inspired to start True&Co, an e-commerce site that uses an algorithm to fit women properly. Customers answer a series of questions and are then sent five bras to try on based on their responses.

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New York Times (tiered subscription model), The

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