As consumers migrate to mobile, advertisers are challenged to follow

02/25/2013 | MediaPost Communications

Smartphones make up more than half the phone market in the U.S. and almost a quarter of Facebook's ad revenue comes from mobile -- more signs pointing to a consumer migration away from PCs to mobile, according to comScore's 2013 Mobile Future inFocus report. The key task for advertisers this year will be bringing their spending in line with the platforms where consumers are spending their time. Studies show that while mobile commerce will remain a small share of total online shopping, it will grow sharply in years to come.

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