Google's Susan Wojcicki: Making digital advertising easier

02/25/2013 | Adweek

Google Senior Vice President of Advertising Susan Wojcicki, via her contributions to the creation of AdSense and building an end-to-end ad business, has been instrumental for the Internet giant as it has grown its ad-revenue stream to a $43.7 billion. "Buying advertising right now is way too hard. In order to get more advertising [to shift to digital], you need to make it be easier. People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together," Wojcicki says in this interview.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA