Google's Susan Wojcicki: Making digital advertising easier

02/25/2013 | Adweek

Google Senior Vice President of Advertising Susan Wojcicki, via her contributions to the creation of AdSense and building an end-to-end ad business, has been instrumental for the Internet giant as it has grown its ad-revenue stream to a $43.7 billion. "Buying advertising right now is way too hard. In order to get more advertising [to shift to digital], you need to make it be easier. People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together," Wojcicki says in this interview.

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