How NASCAR convinces gearheads to go green

02/25/2013 | GreenBiz.com

NASCAR is making a concerted effort to be more sustainable, and that's having a knock-on effect on fans' environmental beliefs and behaviors, says Mike Lynch, NASCAR's managing director of green innovation. "When we put an ethanol fuel in a race car, or we're recycling automotive fluids ... fans can directly relate to it," he says.

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