Innovation in the age of the "big-bang disrupter"

02/25/2013 | Harvard Business Review

Companies used to have enough warning to combat potentially disruptive products from upstarts, but that may no longer be true in some sectors. "Big-bang disruptions" can rock markets with little notice, as in the case of free navigation applications that are challenging GPS companies, write Larry Downes and Paul F. Nunes of the Accenture Institute for High Performance. They argue that companies must work to identify these disruptions early, slow them down where possible and embrace a diverse model that allows for easier pivoting to new sectors.

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