Leave your products alone and focus on customer's experience

02/25/2013 | Duct Tape Marketing

Some business owners place too much emphasis on making their product as close to perfect as possible, when the products are probably just fine and the customer service could use some work, writes John Jantsch. He suggests bringing in new people to review your processes. The outsiders' view could lead to "simple innovations that deliver far greater return than any improvement or tweak in what you sell could even offer," he writes.

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