Mindshare's Stacy Minero says content marketing is a prime strategy

02/25/2013 | Adweek

Advertisers should broaden their horizons as they formulate their strategies and put content marketing foremost before they brief their agencies, says Mindshare's Stacy Minero. Minero, Mindshare's new head of content marketing and strategic partnerships for the U.S., has a record of success developing branded content, including an on-demand TV channel.

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