Tools for competitive research can keep a company on top

02/25/2013 | Sales Benchmark Index

Keeping an eye on the competition is vital, whether you are leading your market segment or not, writes John Koehler. Consider programs such as SEMRush, ispionage and Spyfu to track data on competitors' keywords and rank performance, then put it to work by assessing how your social strategy compares. "This will give you the mix of qualitative and quantitative competitive insight on your competition," Koehler writes.

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