Captain Obvious comes alive in ads from CP+B

02/25/2014 | New York Times (tiered subscription model), The and agency Crispin Porter + Bogusky have created a brand mascot -- Captain Obvious -- for a campaign telling viewers that the site is "the obvious choice" for booking accommodations online. The campaign, with a budget of up to $50 million, features obvious statements such as "Getting free nights is always cheaper than paying for not free nights." The character is meant to "bring a sense of energy and fun and memorability to the brand," said Dan Donovan, executive creative director at CP+B.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY