Captain Obvious comes alive in Hotels.com ads from CP+B

02/25/2014 | New York Times (tiered subscription model), The

Hotels.com and agency Crispin Porter + Bogusky have created a brand mascot -- Captain Obvious -- for a campaign telling viewers that the site is "the obvious choice" for booking accommodations online. The campaign, with a budget of up to $50 million, features obvious statements such as "Getting free nights is always cheaper than paying for not free nights." The character is meant to "bring a sense of energy and fun and memorability to the brand," said Dan Donovan, executive creative director at CP+B.

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New York Times (tiered subscription model), The

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