Compliance concerns are one of the biggest challenges financial services professionals face when developing their social media strategies. Stephen Marsh, founder and CEO of Smarsh, says firms are ramping up their social media use and looking for nimble tools to help them archive communications and streamline compliance. "Across the board, social media is pretty hot right now," Marsh explains. "People are realizing that it is not going away and that is has a business use. It just took some time for companies to figure out what the use was and that it was real."
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