WPP's Mindshare wins Volvo's consolidated media business

Volvo, following a closed pitch between Havas Media and WPP's Mindshare, has picked the latter to handle its consolidated global media buying and planning business. Havas Media had worked on Volvo's U.S. media account, while Mindshare held various international accounts. In 2013, Volvo switched its creative account to WPP's Grey from Havas' Arnold.

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