Pepsi and Diet Pepsi: together at last

02/26/2004 | Wall Street Journal, The

For the first time since introducing its diet soda, PepsiCo will include its flagship Pepsi and Diet Pepsi in one ad, set to debut during this weekend's Academy Awards. Pepsi's new ad campaign is focusing more on the the product and less on the glitzy promotions that characterized previous television spots.

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