Marketers want to have their Second Life

02/26/2007 | Boston Globe (tiered subscription model), The

Toyota Motor Corp. is among the major marketers establishing an online presence in the popular Second Life virtual reality. Toyota hired digital design firm Millions of Us, Sausalito, Calif., to build a virtual, futuristic branded city, complete with car dealership and racetrack, to promote its new Scion model.

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Boston Globe (tiered subscription model), The

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