Penney's comeback story reveals lessons for retailers

02/26/2007 | Fort Worth Star-Telegram (Texas)

J.C. Penney Co., which has been chronicled by the Harvard Business Review and major news media for its return to glory, reported its 15th consecutive quarter of rising same-store sales last week. Retailers looking to make their own comebacks may take note of Penney's keys to success: cutting costs, centralizing buying, improving the merchandise, rebuilding the brand and changing corporate culture.

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Fort Worth Star-Telegram (Texas)

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