"Coke Side of Life" campaign hits Europe

02/26/2008 | Precision Marketing (U.K.)

Coca-Cola GB is launching a Europe-wide integrated campaign to promote the "Coke Side of Life" tagline. A TV ad created by Wieden+Kennedy features a character in a car-racing video game having a change of heart after drinking Coca-Cola, and deciding to spread happiness and good will by handing out Cokes in the streets. An online viral campaign will support the promotion.

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Precision Marketing (U.K.)

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