Pacifico takes to the Web to expand

02/26/2008 | NYTimes.com

Mexican beer brand Pacifico has launched an online video campaign that showcases the easygoing lifestyle of Baja California. The effort, by Seattle agency Creature, is part of Pacifico's plan to ramp up its marketing outlay this year to roughly $15 million, which is a nearly 50% increase over 2007, according to this article.

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