Pepsi's Tava ready for its close-up

02/26/2008 | Brandweek

PepsiCo this week embarks on the national launch of Tava, its zero-calorie, vitamin-enhanced sparkling beverage. The product debut includes an online campaign by Tribal DDB, New York, featuring the tagline, "Is your Tava open?" The drink, targeted at adults ages 35 through 49, comes in three flavors: Mediterranean Fiesta, Tahitian Tamure and Brazilian Samba.

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