Apple's fledgling leader finds his footing

02/26/2009 | Bloomberg Businessweek

Chief Operating Officer Tim Cook doesn't have the executive presence of Steve Jobs, but he transcended his reputation as a "humorless, wonky operations type" at Apple's annual meeting Wednesday, says BusinessWeek senior writer Peter Burrows. As he sees it, investors weren't all that angst-ridden over Jobs' ill health. Now that Apple products have gone mainstream, the cult built around its frontman may not be so crucial to Apple's success, one observer said.

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