Column: Agents' influence on leisure travel grows

02/26/2009 | TravelPulse

Mark Murphy of explains how the influence of travel agents on leisure travelers has grown over the years. He suggests that travel providers, including airlines, destinations and hotels, consider the power of the agents. "Those who rely on leisure travel and the whims of the ultimate consumer should take heed and see the agency distribution channel for its ability to deliver that customer to their door," Murphy writes.

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