Consumer-focused e-mail newsletters tout ad successes

02/26/2009 | Bloomberg Businessweek

The humble e-mail newsletter is proving to be a strong ad medium. Sarah Lacy reports that DailyCandy.com and its offshoot for guys, Thrillist.com, and Yelp.com's "Weekly Yelp" are making money. Yelp, and also Dogster, are eschewing outsourced network sales in favor of dedicated sales teams, per this article.

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