Creativity without clients

02/26/2009 | Big Money, The

As clients reduce ad spending, agencies can look to in-house projects to keep the creative juices flowing and promote the image of the advertising profession as a whole. This article spotlights the efforts of a few agencies that are either launching their own products or doing pro bono cause marketing. Droga5, for example, is working on behalf of the Tap Project, an effort to promote clean tap water as a global brand.

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Big Money, The

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