OMD: Third-party approval needed for mobile display ads

02/26/2009 | ClickZ

Under a "policy change," Omnicom Group's OMD is requiring publishers of mobile content to get third-party approval for mobile display ads. The practice, which mandates using a server like DoubleClick DART or Atlas, could offer cost savings for marketers, as well as the publishers, by ensuring more precise reporting between the Web and its mobile offshoot, according to this article.

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