Social media: Just 1 piece of the marketing puzzle

02/26/2009 | Buzz Bin, The

While there's little doubt that social media can do a lot for your latest campaign, Geoff Livingston points out that your social-media efforts will really shine when they're integrated with platforms. Livingston argues that contacts are more likely to react to a social pitch once they've seen a print ad, online display or outdoor ad.

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