How to manage your boss' expectations

02/26/2010

Senior managers once viewed social media with suspicion; these days, writes Robin Neifield, they're more likely to demand major social-marketing efforts without fully understanding the challenges posed by such campaigns. To manage the C-suite's expectations, it's essential to sketch out a realistic social-media road map and explain that not all social campaigns are successful, Neifield writes. "You can't reasonably plan to get viral uptake -- so don't plan on it," she adds. "It is as much a strategy as a lottery ticket is a retirement plan."

View Full Article in:

ClickZ

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA