Chipotle addresses a learning curve in London

02/26/2013 | Bloomberg Businessweek

Chipotle's big burritos have proven popular in the U.S. but the chain faces a steeper climb in the U.K., where consumers aren't as familiar with Mexican-influenced cuisine. The chain will invest more on marketing to raise brand awareness in the U.K., where it now operates six restaurants, said spokesman Chris Arnold.

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