Making social media work harder for your business

02/26/2013 | Small Business Trends

Small businesses without a lot of money to spend on marketing can make a splash cheaply with social media, provided they use it to post videos, use location apps to find customers and connect with fellow entrepreneurs, writes Timothy Carter, who oversees operations and social media at Smash Hit Displays. Carter's other tips: Use social media to drive people to your company's website, reward customers with discounts and build a personality for your firm with posts you write.

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