Marketers who made a commitment to Google+ but haven't invested in it should reconsider the social network, writes Glenn Gow, founder of Crimson. At 343 million active users, it has more reach than any net except Facebook, and the ability of brands to market intimately to potential customers is enhanced by Google Circles. Also, like it or not, Google is ranking posts on Google+ higher, improving organic search results. And in the long term, Google is adding an impressive social layer on all sorts of popular programs such as Gmail, Android and YouTube, Gow writes.
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