Surge in SMS spam poses threat to marketers

02/26/2013 | Mobile Marketer

Legitimate marketers face a considerable obstacle in the proliferation of text message spam, with 30,000 unique spam pitches per month on average reported in 2012, according to a report by Cloudmark. "For spammers, mobile spam provides a higher ROI and looks like a big pile of money waiting for them to help themselves to. Obviously, the increasing spam levels will make SMS a less-trusted source, as e-mail has become," said Cloudmark researcher Andrew Conway.

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