Tic Tac urges fans to "shake up" routines

02/26/2013 | CandyAndSnackToday.com

Tic Tac's Facebook fans who pledge they will "shake up" their routines and Tweet photos showing how they do it will be eligible for a $10,000 grand prize in the brand's "Shake It Up Pledge" campaign. "Our fans -- especially millennials -- love sharing unforgettable moments with their friends and family as much as they love to experience them and we're thrilled to be a part of that creative activity," brand manager Todd Midura said.

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