Google-powered exchange to sell global Time Inc. inventory

02/26/2014 | TechCrunch

Time Inc. will offer multiplatform inventory for online properties in several countries via its new global exchange powered by Google's DoubleClick. The exchange will initially cover publications in the U.S. and U.K. and will include "editorial-themed" packages for ads related to specific topics. "This new initiative ... creates a premium portfolio of scale for our clients to access across a broad range of audiences," said Sam Finlay of Time Inc.'s IPC Media.

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